Brand Story
The History of PsLing
One piece of cloth, changing the time a parent and child share.
PsLing began with a culture of carrying encountered overseas.
The craft that followed travelled from Tokyo to New York.
Today, every piece is still made to support the time a parent and child share.
Origin
It began with a culture of carrying seen overseas
In the 1990s, while working on overseas research in the field of health and medical care, PsLing’s founder encountered mothers carrying their babies with a single piece of cloth.
It was more than a childcare product. It was an everyday form of knowledge that allowed parent and child to stay naturally close and move through daily life together.
Wrapping a baby and bringing them close to the parent’s body was a beautifully simple idea. Recognising something essential in that way of carrying became the beginning of PsLing.
Beginning
Craft that began in a small atelier
After returning to Japan, that idea took form as a piece of cloth. Handmade baby slings went on sale at the Sasazuka atelier in 2000. In 2001, PsLing began selling online as a specialist sling maker.
The word “sling” was still unfamiliar to many people in Japan. Even so, the wish to make carrying more comfortable and more beautiful gradually spread through the voices of customers.
Craft
Keeping the work in human hands
Times have changed, and so have the ways PsLing reaches its customers. What the brand values, however, has remained the same.
Each cloth is selected, sewn and finished individually. Because it will hold a baby, PsLing has continued to value the judgement and sensitivity of the maker’s hands over production efficiency.
Made by hands.That approach still lives in every PsLing today.
New York
From Tokyo to New York
PSLING NEW YORK CORPORATION was established in 2005, followed by the opening of a directly operated store in Manhattan’s SoHo district in 2006.
PsLing proposed a way of carrying that was not only functional, but also beautiful as part of what a person wears. The idea resonated with design-conscious New Yorkers, allowing PsLing to extend its path overseas as a baby-sling brand from Japan.
Today
Still close to the time parents and children share
Today, PsLing works primarily online, helping each customer find a piece suited to their way of life.
The pleasure of choosing a colour. The comfort of wearing cloth. The reassurance of bringing parent and child naturally close.
Carrying is not simply a means of transport. It is part of the time a parent and child spend together.
PsLing will continue to support that time with care and beauty.
Timeline
More than 25 years of PsLing
Encounters cultures of carrying babies in cloth during overseas research.
Begins selling handmade slings from the Sasazuka atelier.
Begins online sales as a specialist sling maker.
Adopts the name PsLing.
Establishes PSLING NEW YORK CORPORATION.
Opens a directly operated store in SoHo, New York.
Concludes the role of the SoHo store and shifts towards online-led operations.
Launches the Comeback Campaign remake programme.
Continues as an online brand, finishing each piece individually.
Read the full company timeline on the Company page.
From one piece of cloth to the future of carrying.
PsLing’s history is a history of paying attention to the time parents and children share. That philosophy continues in today’s collections and in the way every piece is made.
Talk with PsLing
Questions about choosing a colour, using a sling or our remake service?
Contact the PsLing team through our official English enquiry page.
Contact the PsLing team through
our official English enquiry page.